East London’s food scene has a new standout. Berberè has officially opened at Westfield Stratford City, welcoming guests to its latest UK location on The Street. The launch adds another high-quality dining option to Stratford and confirms the area’s growing reputation as a serious food destination.
Known across Italy and Europe for its slow-fermented sourdough and seasonal approach to toppings, Berberè now invites Londoners to experience its signature style in the heart of one of the capital’s busiest neighbourhoods.
A Pizza Philosophy Built on Time and Craft
Berberè started in Bologna with a clear belief: great pizza takes time. Instead of rushing production, the brand ferments its sourdough for up to 24 hours. This method delivers a lighter crust, deeper flavour, and easier digestion.
The kitchen pairs that dough with carefully sourced ingredients, rotating toppings to reflect the seasons. As a result, the menu stays fresh and relevant throughout the year, while regular guests always find something new to try.
Rather than following trends, Berberè focuses on fundamentals. That commitment has driven its steady expansion across Italy and into major European cities, including London.
Why Berberè Chose Stratford
Westfield Stratford City has transformed into far more than a shopping destination. With The Street, the centre now offers a curated mix of restaurants that prioritise quality, atmosphere, and experience.
Berberè fits naturally into that vision. The location attracts locals, office workers, and visitors from across London, giving the brand access to a diverse and food-curious audience. In turn, Berberè strengthens Stratford’s dining offer with a concept that balances casual dining and craftsmanship.
Commenting on the opening, Chris Betts, general manager at Westfield Stratford City, said Berberè’s arrival reinforces the centre’s reputation for authentic, high-quality casual dining. He also highlighted the pizzeria’s focus on artisanal pizza and thoughtful design as a key differentiator.
What Guests Can Expect on the Menu
Berberè keeps its menu intentionally focused. Instead of endless options, it offers a refined selection that highlights quality and balance. Guests can expect:
- Slow-fermented sourdough pizzas made with organic flour
- Seasonal toppings that rotate throughout the year
- A mix of classic Italian flavours and modern combinations
- Strong vegetarian-friendly choices
- A menu designed for sharing, not rushing
This approach encourages diners to order several pizzas for the table, creating a relaxed and social experience. It also allows the kitchen to maintain consistency and precision with every dish.
Design That Encourages Connection
Food plays only one part of the Berberè experience. The Stratford restaurant follows the brand’s contemporary Italian design style, using natural materials, warm lighting, and clean lines.
An open kitchen puts the pizza-making process on display, reinforcing transparency and craftsmanship. Communal tables encourage sharing and conversation, while smaller tables suit quick lunches or pre-event meals.
As a result, the space works equally well for a casual weekday visit or a longer evening with friends and family.
Strengthening Stratford’s Dining Identity
Stratford has changed dramatically over the last decade. Today, it attracts residents who live locally, professionals who work nearby, and visitors who come for events, shopping, and culture. That mix has created demand for better food and more distinctive dining experiences.
Berberè’s opening reflects that shift. The brand brings the type of concept diners often associate with central London or creative neighbourhoods, but places it firmly in East London. This move continues a wider trend that sees Stratford position itself as a destination in its own right.
What Makes Berberè Different in London’s Pizza Scene
London offers no shortage of pizza. However, Berberè stands apart through its process and mindset. The brand focuses on fermentation, seasonality, and sharing, rather than speed or volume.
That philosophy appeals to diners who value quality without formality. It also resonates with customers who want casual dining that still feels considered and intentional.
For East London, Berberè adds depth to an already competitive food landscape. For Westfield Stratford City, it strengthens The Street as a place people visit specifically to eat, not just to shop.
Open Now and Welcoming Guests
Berberè has already opened its doors at Westfield Stratford City and is now serving guests daily. With its combination of artisanal pizza, relaxed design, and central location, the restaurant looks set to become a regular stop for locals and visitors alike.
As Stratford continues to evolve, openings like this signal a clear direction: better food, stronger identities, and experiences that keep people coming back.
