Limited-run mystery boxes containing middle-aisle home and leisure items go on sale 24 October, with some boxes holding bonus coupons for premium prizes.
What’s happening
Lidl is relaunching its Mystery Boxes in a timed sale on 24 October at 10:00 via mysteryboxesbylidl.co.uk. Each £20 box is randomly curated from items typically found in the supermarket’s middle aisle and is guaranteed to contain more than £100 worth of goods. A small number of boxes will include bonus item coupons that unlock higher‑value prizes.
Key points
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Sale start: 10:00 on 24 October; 1,500 boxes available through the dedicated webpage.
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Price and value: Boxes cost £20 and are marketed as containing over £100 worth of items.
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Contents: Typical items cited include coffee makers, insulated flasks, noise‑cancelling headphones, exercise equipment, homeware and Lidl‑branded merchandise.
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Bonus prizes: 150 boxes contain a coupon for a premium prize worth up to £100, examples include a rowing machine, air fryer, vacuum cleaner or a 43" 4K TV.
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Charity: Proceeds from the promotion will be donated to the NSPCC.
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Demand: A previous run sold out quickly (under an hour), so stock is expected to move fast.
Context and implications
The promotion leans on the surprise-and-unboxing trend popular on social platforms and on bargain hunting ahead of Black Friday. Uncertainty remains over exact contents of individual boxes beyond cited examples, and limited stock and past rapid sell-outs suggest buyers should act quickly if they wish to participate.
Sources: The Independent: Lidl’s £20 mystery box is back; Metro: Lidl shoppers can get more than £100 worth; Essex Magazine: Lidl’s £20 Mystery Boxes.
