Bernabéu Market expands the Santiago Bernabéu into a major gastronomic destination
New 3,000 m² food and retail hall and expanded venues aim to turn stadium visits into broader leisure and culinary experiences from November.
What’s happening
The Santiago Bernabéu is launching Bernabéu Market, a 3,000-square-metre culinary and retail space opening in November beneath Puerta 45. The project consolidates existing stadium offerings and adds up to 25 food and gourmet concepts to broaden the venue’s appeal to fans, visitors and tourists beyond matchdays.
Key points
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Bernabéu Market covers about 3,000 m² and sits near Plaza de los Sagrados Corazones under Puerta 45.
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Promoted by Grupo Amicalia, it will house up to 25 concepts including Beata Pasta, perretxiCo, Casa Dani, Divorare and Joselito products.
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Confirmed tenants also include Malvón Olsen empanadas, A Feira Pulpería, Manteca Burgers, Kebah! and gourmet shops like The Wine Shop and Ostras Sorlut.
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The market complements Plaza Mahou, a 700 m² on-site microbrewery producing about 30,000 litres annually, and a 900 m² Starbucks flagship inside the stadium.
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Chefs such as Ciro Cristiano and Josean Merino view the space as a platform to export regional cuisines in an international sporting venue.
Context and implications
The initiative is part of a broader strategy to reposition the Bernabéu as a multimedia hub for sport, leisure, gastronomy and culture. By integrating established concepts like Puerta 57, Arzábal and KO by 99 Sushi Bar with the new market, the stadium seeks to increase visitor dwell time and attract tourists. Details on hours, full operator lists and pricing remain limited; upcoming months will reveal how the mix performs outside matchday traffic.
Sources: Bernabéu Market el nuevo espacio… (El Observador), Bernabéu redobla su apuesta gastronómica… (Business People)
