TapTapSearch wants you to stop typing: a three-tap way to compare insurance, loans and travel deals
A new US comparison site replaces the search box with three taps and backs its picks with sourced, plain-English guides.
Comparing car insurance, a personal loan or a last-minute flight usually starts the same way: a search box, a vague query and pages of results that are hard to tell apart. A new US-focused comparison site, TapTapSearch, takes a different route. Instead of typing, visitors tap a topic and narrow it down in three steps.
How it works
The home page shows eight broad topics: insurance, finance, home services, vehicles, travel, shopping, education and legal help. Each tap adds a word to the search bar at the top of the screen. Pick Insurance, then Auto, then “Seniors”, and the site has built a specific query such as “car insurance for seniors” without the visitor typing a letter. A meter at the top shows how many taps are left, and any word can be removed to step back.
The idea is aimed squarely at phones, where typing a long, precise query is the slowest part of a search. Three taps cover more than a hundred common decisions, from high-yield savings accounts and HELOCs to solar panels, roofing contractors, cruise deals and online wills.
Guides with sources
Alongside the tap-through search, the site publishes plain-English guides that explain fees, rules and the questions to ask before signing up. Each guide lists its sources, mostly regulators and government agencies such as the Consumer Financial Protection Bureau, and carries a named author and a publication date.
Recent examples are timed for the holiday season. A Black Friday online shopping checklist covers what sellers must do when an order arrives late, how to dispute a card charge and the federal rules that protect gift card balances. A holiday flight checklist walks through REAL ID requirements, bag fees and when an airline owes a cash refund for a cancelled flight.
Finance guides are a large part of the library. One explains how 0% APR balance transfer cards work and how transfer fees and new purchases can wipe out the savings; another covers how to compare certificate of deposit rates beyond the headline APY.
Sponsored results are labeled
Like most comparison sites, TapTapSearch is free to use and earns money from advertising. Some results are sponsored and the site may be paid when a visitor clicks them; it says sponsored results are always labeled. The guides carry a note that they are general information rather than financial, legal or insurance advice, and readers are told to check details with the provider or an official source before making a decision.
Who it is for
The site is built for people who know roughly what they need, such as cheaper car insurance or a better savings rate, but not the exact words to search for. For quick, mobile-first comparisons during the busy holiday shopping and travel season, the tap-to-refine approach is worth a look.
